The leader's guide to storytelling : mastering the art and discipline of business narrative
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader's Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and mos
1 online resource (xxiv, 360 pages) : illustrations
9780787981075, 9780787976750, 0787981079, 078797675X
60683793
Telling the right story: choosing the right story for the leadership challenge at hand
Telling the story right: four key elements of storytelling performance
Motivate others to action: using narrative to ignite action and implement new ideas
Build trust in you: using narrative to communicate who you are
Build trust in your company: using narrative to build your brand
Transmit your values: using narrative to instill organizational values
Get others working together: using narrative to get things done collaboratively
Share knowledge: using narrative to transmit knowledge and understanding
Tame the grapevine: using narrative to neutralize gossip and rumor
Create and share your vision: using narrative to lead people into the future
Solve the paradox of innovation: using narrative to transform your organization
A different kind of leader: using narrative to become an interactive leader