The BusinessMorlacchi Editore, 2009 |
Contents
Introduction | 1 |
The World Of Work | 3 |
Marketing | 13 |
Business Organisation And Company Structure | 21 |
The Marketing Mix | 31 |
Entrepreneurs | 41 |
Branding | 51 |
ECommerce | 59 |
Innovation | 139 |
Advertising | 149 |
Presentations | 159 |
Market Research | 169 |
Customer Service | 179 |
The Consumer | 189 |
Negotiations | 199 |
International Trade | 209 |
The Product | 69 |
Sales | 79 |
Price | 89 |
Cost And Pricing Strategy | 99 |
Place | 109 |
Problem Solving | 119 |
Promotion | 129 |
The Product Life Cycle | 219 |
Job Interviews | 229 |
Marketing Revision | 239 |
Metaphor In Business And Economic Terminology | 249 |
English For Oral Exams | 259 |
Bibliography | 265 |
Common terms and phrases
Aardman Aardman Animations advertising AirAsia airlines Amish Apple Beckham best answer best word better Busta Rhymes buzz marketing Caroline Lucas Cendant cent China Choose the best cider Complete the crossword Complete the sentences consumer Correct the mistakes costs crossword with key David Beckham definitions describe this expression disposable income domain Dreamworks drink economic Emma Maersk English exam film going Gucci industry innovation iPod Italian Italy John Elkann key words LA Galaxy launch Lenovo looking luxury Magners Match the examples Match the key Match the titles metaphor negotiations Nintendo Orbitz paragraphs Perugia PlayStation profit promotion puzzle to complete Real Madrid Red Bull retail Ryanair says selling snowboarding sold Sony strategy target There’s tourism True or false women word to complete