The Business

Front Cover
Morlacchi Editore, 2009
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Contents

Introduction
1
Holistic Marketing
16
The Present Perfect And Past Simple
29
Red Bull And Buzz Marketing
44
Letter Of Enquiry
58
Producing Computers In China
72
Sales
79
Are Free CDs Killing Music?
92
Product Placement
153
Gerunds And Infinitives
167
Market Research
169
Understanding Customers
182
Travel Arrangements
197
Marketing Cant Save Magners From Wet Summers
212
Common Mistakes In Written English
227
The Future Of The Tourism Industry
242

The Passive
107
Dell Turns Product Failure Into Marketing Opportunity
122
Letter Of Complaint
137
Part Three
255
English For Oral Exams
259

Common terms and phrases

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