The Fast Forward MBA Pocket ReferenceJohn Wiley & Sons, 2002 M10 16 - 368 pages The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day! * Keep up with the newest ideas in business * Brush up on the basics you can't do without * Find direct, practical answers to complicated problems |
Contents
1 | |
CHAPTER 2COMMUNICATION | 23 |
CHAPTER 3MARKETING | 53 |
CHAPTER 4ORGANIZATIONAL BEHAVIOR | 81 |
CHAPTER 5ECONOMICS | 113 |
CHAPTER 6ACCOUNTING | 133 |
CHAPTER 7FINANCE | 175 |
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accounting profits activities advertising analysis asset turnover audience balance sheet banks brand brand equity capital career cash flow chapter company’s competitive competitor concept consumer corporate communication cost create CRITICAL REFERENCE MATERIALS debt decisions demand dividends earnings economic effective employees entrepreneur equity example factors Fast Forward MBA financial manager firm firm’s function funds global goals growth ideas important income statement increase individual industry interest rates internal interview inventory investment investors joint venture liabilities managerial accounting marginal market share maximize measure ment Michael Porter microeconomic motivation operating operating cash flow opportunities organization organizational behavior P/E ratios percent perceptual map performance person potential product or service profit purchase ratio relations response resume revenue risk sell shareholders specific strategy structure success taxes theory Timberland Company tion turnover understand United
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Page 18 - Close to the customer 3) Autonomy and entrepreneurship 4) Productivity through people 5) Hands-on...