editions:ISBN0307574970

Intel equalled memories in all of our minds. How could we give up our identity? How could we exist as a company that was not in the memory business? It was close to being inconceivable.

Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge ... - Page 90
by Andrew S. Grove - 2010 - 240 pages
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Social Identity at Work: Developing Theory for Organizational Practice

S. Alexander Haslam - 2003 - 400 pages

...fronts (Yu, 1998). Grove noted, "Intel equaled memories in all of our minds. How could we give up our identity? How could we exist as a company that was not in the memory business? It was close to inconceivable" (Grove, 1996, p. 90). Media coverage exacerbated the...

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